Thursday, July 2, 2009

Brawl Nutrition Fights Its Way Into The MMA Supplement Market

Atlanta based Brawl Nutrition, a sports nutrition company that designs and markets supplements to mixed martial art athletes, is calling for industry CEOs to put their muscle where their marketing is. Greg Latora, Brawl Nutrition’s President and CEO, is so confident in the company’s product line, that he is willing to step into the ring if challenged by any competing CEO. “Just as the Gracie family validated the effectiveness of Brazilian Jiu Jitsu by their performance in the ring, I am willing to do the same for Brawl Nutrition’s line of products”, says Mr. Latora.

Atlanta, GA (PRWEB) July 1, 2009 — In a year when many corporate leaders are tucking their heads in the sand, one CEO has put out a challenge his competitors. Atlanta based Brawl Nutrition, a sports nutrition company that designs and markets supplements to mixed martial art athletes, is calling for industry CEOs to put their muscle where their marketing is. Greg Latora, Brawl Nutrition’s President and CEO, is so confident in the company’s product line, that he is willing to step into the ring if challenged by any competing CEO. “Just as the Gracie family validated the effectiveness of Brazilian Jiu Jitsu by their performance in the ring, I am willing to do the same for Brawl Nutrition’s line of products”, says Mr. Latora.

While the sports nutrition industry is saturated with over-priced, over-marketed products, Brawl Nutrition has carved out a specific niche for the rapidly growing sports of mixed martial arts. Chris Lusk, Brawl Nutrition’s Marketing Director states, “We are sick of watching bodybuilding supplement companies take their tired, ineffective product lines and market them to MMA fighters. Many of these supplements decrease flexibility and stamina which are critical to fighter’s performance.” Mr. Lusk added, “Brawl Nutrition offers a product line that is formulated specifically for fighters, not one-dimensional weightlifters. Whether our products are used individually or in a stack, our line compliments a fighter’s unique physique, and training regime.” Brawl Nutrition products and merchandise can be purchased through their website, www.brawlnutrition.com, or in local fighting facilities.

In addition, Brawl has launched two subsidiary websites: Girls Of Brawl (www.girlsofbrawl.com) and Team Brawl (www.team-brawl.com) that give fighters, models, trainers, and gyms the opportunity to showcase their talents for sponsorship, promotional, and general business opportunities. Dom Briomonte, Brawl Nutrition’s Director of Industry Relations states, “MMA, being relatively new to mainstream America, is at a young and vulnerable stage right now. As ambassadors of this sport, we are striving to build a community that protects and supports the interests of its participants. By sharing resources within our network of partners, affiliate companies, and schools, we can help our members reach new heights, both personal and professional.”

For additional information on Brawl Nutrition Fighting Its Way Into The MMA Supplement Market, contact Chris Lusk, or visit www.brawlnutrition.com.ABOUT BRAWL NUTRITION, LLC- Brawl Nutrition is the exclusive distributor of Rush, Reactor N.O., Reload, and Revolt Stack, a sports supplement line engineered for Mixed Martial Arts.

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