Reebok International is launching a new gym workout for women in collaboration with Cirque du Soleil, the Quebec entertainment company known for its imaginative take on the circus.
The Canton company pulled back the curtains yesterday on Jukari Fit to Fly, an hour-long workout using specially created equipment that gives users the sense of flying while doing cardio, strength, balance and core training.
Jukari Fit to Fly classes will launch in 14 cities across the world. Boston fitness instructors will be invited to Reebok’s headquarters in April and May for special classes and then will be encouraged to send their members there for free classes as well - a first for the company.
The Reebok-Cirque du Soleil partnership also includes two new collections of women’s fitness clothing and footwear. A spring line will be sold at Dick’s Sporting Goods beginning March 31, and an “On the Move” collection will be available at Nordstrom.
Source - Boston Herald
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