Cowboys Stadium, home of America’s Team, will also be home to America’s Run.
The event’s organizers envision a family-friendly fitness weekend, April 9-11, culminating with a half-marathon, a 5K and a postrace concert at the new stadium in Arlington.
The races will finish on the field with the gigantic video boards capturing finishers in high definition. In addition to the featured Sunday races, there will be a kids’ fun run and FitFest on Saturday. Packet pickup and a fitness expo will begin at noon Friday and close at 5 p.m. Saturday .
Entrepreneur Spence Kendrick, who founded The Ticket radio station in 1994, and Matt and Don Lucas, president and chairman of the run specialty chain of stores, Luke’s Locker, have teamed to form Endurance Sports Partners Capital, LLC. They’ve partnered with Cowboys Stadium for this event.
Kendrick initially had the idea for a race at the new stadium. His son plays on the same lacrosse team as Stephen Jones’ son. Kendrick proposed the idea to Jones, who helped make it a reality, Kendrick said.
The race is scheduled on the same day as longtime race producer Lewis George’s Big D Texas Marathon, which also includes a half marathon and 5K, at the Cotton Bowl.
Matt Lucas said the date for America’s Run was chosen 18 months ago based on the stadium’s availability, and they weren’t aware of conflicts at that time. Also, having the races in Arlington taps into a different base of runners, he said.
Lucas and Kendrick said their Sunday races are capped at 20,000 participants. They envision drawing runners locally and nationally. They also expect to attract people who are not traditional runners but want to check out the stadium in a different setting.
Registration for the 5K is $30 through Jan. 31, $40 Feb. 1-April 8. The half marathon costs $100 through Jan. 31. Then, the fee rises to $125, which is more than the Dec. 13 MetroPCS Dallas White Rock Marathon is charging for the full marathon at next week’s expo. In contrast, the Big D Texas’ half marathon fee is $50 through Jan. 15, $60 Jan. 16 through April 5 and $70 through race day.
“It’s expensive to operate Cowboys Stadium,” said Matt Lucas. “It costs a lot to turn the lights on, pay for security and operate the video board. We want to make sure we put on a first-class event and make sure we cover the cost of finishing inside the stadium. The pricing is set in order to do that.”
The expo is free, but there are parking fees. For more information, visit www.americasrun.com.
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